September 20, 2025
Proposal

Website Development

Created by
Daniel Heselton
heselton.d@gmail.com
Prepared for
Jillian Demeri - Artist Website Redesign
jilliandemeri@gmail.com

Want to Know More? Scroll Down for a Step-by-Step Breakdown

Jillian is a professional artist specializing in minimal, contemporary landscapes that express the feel of nature, ocean, sand, air, light and space. Her current Square-based website needs a complete redesign to better showcase her watercolor and acrylic work, with particular attention to displaying the deckled edges of her watercolor pieces. She wants a clean, modern Webflow site with Square ecommerce integration that allows for frequent content updates as she creates new work.

Let's Lay It Out

Project Scope

Jillian Demeri - Artist Website Redesign

01

wbesite build

Feature one

Website Build (Webflow)

Webflow is a versatile web design and development platform that enables the creation of fully responsive, customizable websites without needing extensive coding.

  • Custom Design and Branding: Allows us to design a unique and visually appealing site tailored to Jillian's artistic brand, standing out in the art and gallery space.
  • Responsive and Mobile-Optimized: Ensures the website looks great and functions well on all devices, from desktop to mobile, making it easy for collectors to browse and purchase on the go.
  • CMS (Content Management System): Makes it simple to update images, content, or add new artwork, giving you flexibility to keep your site current as new pieces are created.
  • SEO-Friendly: Built-in tools help optimize your website for search engines, increasing visibility and attracting more potential clients online.
  • Scalable Foundation: Allows for potential future additions, like enhanced galleries or expanded ecommerce features.

Implementation: We will develop the entire site on Webflow, incorporating your branding and desired pages, and optimize it for seamless user experience.

02

Ecommerce Integration (Square)

Feature two

Ecommerce Integration (Square)

Square provides robust ecommerce and payment processing capabilities that integrate seamlessly with Webflow for a complete online selling solution.

  • Payment Processing: Secure, reliable payment processing for credit cards, digital wallets, and other payment methods
  • Inventory Management: Track artwork availability, manage sold pieces, and update inventory automatically
  • Order Management: Streamlined order processing, customer notifications, and sales tracking
  • PCI Compliance: Built-in security features ensure safe transactions for your customers
  • Reporting & Analytics: Detailed sales reports and customer insights to help grow your business
  • Mobile Optimization: Square's payment buttons work seamlessly across all devices

Implementation: We will integrate Square's payment system directly into your Webflow site using their API or payment buttons, ensuring smooth checkout experiences for your art collectors.

03

Content Management & SEO

Feature three

Content Management & SEO

A comprehensive content management strategy designed specifically for artists who need to frequently update their portfolio with new work.

  • Dynamic CMS Collections: Separate collections for watercolors and acrylics, with special fields for deckled edge display
  • Easy Content Updates: Simple interface for adding new artwork, updating descriptions, and managing availability
  • Local SEO Optimization: Targeted optimization for Gloucester, MA and surrounding areas to attract local collectors and designers
  • Gallery & Event Listings: Dedicated section for upcoming shows, exhibitions, and gallery events
  • Artist Bio & Statement: Professional presentation of your artistic journey and philosophy
  • Image Optimization: Proper sizing and compression for fast loading while maintaining artwork quality

Implementation: We will set up intuitive CMS collections that allow you to easily add 2-3 new pieces at a time, keeping your site fresh and current with your latest work.

Our Approach

The Process

We believe in a structured, transparent process to ensure your project’s success. Here’s how we take your idea from concept to launch.

Discovery & Concept

• Development of wireframes and design mockups for approval.

• Creation of a design that meets all aesthetic and functional requirements.

• Focus on responsive design for mobile and tablet use.

design

• Development of wireframes and design mockups for approval.

• Creation of a design that meets all aesthetic and functional requirements.

• Focus on responsive design for mobile and tablet use.

Build & Implementation

• Webflow development with custom CMS setup for artwork collections and categories.    • Square ecommerce integration with payment processing and inventory management.    • Content migration from existing site including artwork images and descriptions.    • SEO optimization and local search setup for Gloucester, MA area visibility.

Testing & Launch

• Conduct comprehensive testing to ensure everything works flawlessly.

• Provide training on managing the website and systems.

• Launch the site with ongoing support as needed.

Cost

MONTHLY | PROJECT PRICING

Monthly and project pricing below, transparent pricing is how we roll

Essential
$3,500

Essential Redesign

  • Clean, responsive Webflow design (5-7 pages)
  • Basic Square payment integration
  • CMS setup for artwork with 20-30 initial pieces
  • Mobile optimization
  • Basic SEO setup
  • 2 rounds of revisions
Professional
$5,500

Professional Package (Recommended)

  • Everything in Essential plus:
  • Advanced CMS with categories (Watercolor/Acrylic, Originals/Prints)
  • Custom artwork detail pages with deckled edge display
  • Event/gallery show listings section
  • Enhanced SEO for local visibility
  • Square API integration for inventory management
  • Artist bio/statement page
  • 3 rounds of revisions
  • 1-hour training session
Premium
$7,500

Premium Solution

  • Everything in Professional plus:
  • Advanced filtering/search functionality
  • Custom animations and interactions
  • Newsletter signup integration
  • Advanced analytics setup
  • Priority support for 3 months
  • 2 quarterly content updates included
  • Extended training (2 hours)
Webflow CMS Hosting
$23
/mo
  • Includes up to 3 content editors
  • Easily managed by non-technical team members
  • Custom Domain & SSL Security
  • Up to 2,000 CMS items (plenty for artwork)
  • 100GB bandwidth
  • Form submissions included
Square Processing (already established)
Same
/mo
  • Per transaction processing fee
  • No monthly subscription fees
  • Secure payment processing
  • Automatic inventory management
  • Built-in fraud protection
  • Customer receipt management
Domain & Email
$12
/mo
  • Domain registration/transfer
  • Professional email setup (jillian@jilliandemeri.com)
  • DNS management
  • Email forwarding to existing Gmail
  • SSL certificate included

Intro

This questionnaire is your chance to share your vision for your website!  We're excited to collaborate and bring your ideas to life. By answering these questions, you'll help us understand your goals, target audience, and desired aesthetic. This information forms the foundation for crafting a website that perfectly reflects your brand and achieves your online and offline success.

Consider this a springboard for our conversation – please don't hesitate to reach out if you have any questions or need clarification. The more honest and detailed you are in your replies, the better we can tailor our approach to fit your unique needs.

Project Goals & Success Metrics

What are your primary goals for this website? (e.g., increase sales by X%, generate Y leads per month, build brand awareness with Z metric)?

How will you measure the success of your website? (e.g., website traffic, conversion rates, lead generation, brand mentions)?

Brand & Design Preferences

Consider the overall impression you want visitors to have. Do you want your website to feel modern and sleek, or perhaps warm and inviting?  We'll also explore your existing brand elements and discover website styles that inspire you.  By understanding your preferences, we can design a website that's not only beautiful but also reinforces your brand identity. The following are key

  • Do you have a brand style guide or logo? (Yes/No) If yes, please upload.
  • Describe your desired website aesthetic (e.g., modern, minimalist, playful, professional).
  • Do you have any existing brand elements (colors, fonts) you want to incorporate?
  • Are there any websites you find visually appealing? (Feel free to share links and explain what resonates with you)

Content & Functionality

Now that you've thought about your brand's visual identity, let's turn our focus to the content and features that will bring your website to life

Take time to brainstorm the essential pages your website needs, explore any existing content you want to migrate, and identify functionalities that will enhance your user experience.  Do you envision an online store, a blog with regular updates, or a user login area?  Sharing your preferences for a content management system (CMS) will also help us recommend the best platform for managing your website's content going forward.

  • List the essential pages you envision for your website (e.g., Homepage, About Us, Services, Contact).
  • Do you have any existing website content you want to migrate? (Yes/No) If yes, please specify which pages/content.
  • Are there any specific features you require on the website?
    • E-commerce functionality (describe product types)
    • Contact form (with specific fields)
    • Blog (posting frequency, content focus)
    • Online booking system
    • User login/account functionality)
  • Do you have any content management system (CMS) preferences? (e.g., Webflow, WordPress, Squarespace)

Technical Considerations

Do you already have a domain name (your website's address) and a web hosting provider (the company that stores your website's data)? If not, we can guide you through the selection process. We'll also explore any existing integrations you might need with other software tools your business uses, such as customer relationship management (CRM) or marketing automation platforms. By considering these technical aspects upfront, we can build a website that's not only beautiful but also functional and reliable.

  • Do you have a preferred domain name and web hosting provider? (Yes/No) If yes, please specify.
  • Are there any specific integrations you need with other platforms (e.g., CRM, marketing automation tools)?

Next Steps

Now that we have a clear understanding of your vision, let's solidify the details to kick off the project.  Here's how we'll move forward:

  • Proposal and Contract: Based on your responses, we'll create a detailed website proposal outlining the project scope, timeline, and estimated costs. This proposal will serve as a roadmap for the project, ensuring everyone is aligned on deliverables and expectations.  Once you're comfortable with the proposal, we'll provide a formal contract that outlines the terms of service, payment schedules, and any revision policies.
  • Discovery Meeting: Following your review of the proposal and contract, we'll schedule a discovery meeting to delve deeper into specific aspects of the project. This might include discussing content strategy, design inspiration, or any technical considerations. Open communication is key at this stage, so feel free to bring any questions or clarifications you may have.
  • Project Kickoff: Once we've finalized the proposal and contract, and had a productive discovery meeting, we'll officially kick off the project. This typically involves establishing a project management tool for communication and tracking progress.  We'll also assign a dedicated point of contact to manage the project and keep you updated throughout the development process.

Ready to take the first step towards your dream website? Click here and let's get started with a few quick questions!

Project Timeline

We understand the importance of delivering your project on time and within budget. Here’s a snapshot of our planned timeline:

2 weeks
Discovery & Concept

Initial consultation, site audit, design concepts, and project planning

4 weeks
Design & Build

Webflow development, CMS setup, Square integration, and content migration

1 week
Testing & Launch

Final testing, launch preparation, training, and go-live support

Moving Forward Together

Our mission is to build a website that not only meets but exceeds your expectations. With a focus on clarity, functionality, and a seamless user experience, we’re dedicated to delivering a project that serves your organization and its members effectively.

Let’s collaborate to bring your vision to life—on time, within budget, and without unnecessary complications.