November 15, 2024
Proposal

Website Development

Created by
Daniel Heselton
heselton.d@gmail.com
Prepared for
Colonial Trolley
colonialtrolley@gmail.com

Want to Know More? Scroll Down for a Step-by-Step Breakdown

We’re thrilled to collaborate with you again to bring your vision for Colonial Trolley to life. This project aims to create a distinctive, user-friendly, and visually appealing website that reflects the elegance and excitement of trolley rentals for weddings, bachelorette/bachelor parties, events, and more. Our goal is to design a website that resonates with your target audience, including wedding planners, event coordinators, and the general public, and to make it easy for them to explore, inquire, and book your services.

Let's Lay It Out

Project Scope

Colonial Trolley

01

wbesite build

Feature one

Website Build (Webflow)

Webflow is a versatile web design and development platform that enables the creation of fully responsive, customizable websites without needing extensive coding.

Custom Design and Branding: Allows us to design a unique and visually appealing site tailored to the trolley rental brand, standing out in the wedding and events space.

Responsive and Mobile-Optimized: Ensures the website looks great and functions well on all devices, from desktop to mobile, making it easy for clients to browse and inquire on the go.

CMS (Content Management System): Makes it simple to update images, content, or add blog posts, giving you flexibility to keep your site current as the business grows.

SEO-Friendly: Built-in tools help optimize your website for search engines, increasing visibility and attracting more potential clients online.

Scalable Foundation: Allows for potential future additions, like e-commerce, if you decide to offer direct online bookings down the line.

Implementation: We will develop the entire site on Webflow, incorporating your branding and desired pages, and optimize it for seamless user experience.

02

Calendly Integration

Feature two

Calendly Integration

Calendly is a scheduling tool that integrates directly into your website, allowing clients to check trolley availability and book a rental consultation seamlessly.

Real-Time Availability: Shows clients open dates and times, reducing back-and-forth emails and calls.

Easy Scheduling for Users: Clients can book a time directly through the website, ensuring they connect with you at their convenience.

Automated Notifications: Sends confirmation emails and reminders, reducing no-shows and ensuring clients are prepared.

Customizable Appointment Types: Allows you to set different booking options based on rental types (e.g., weddings, parties).

Implementation: We will embed Calendly into the website’s Services or Contact page, styled to fit the site’s look and feel.

03

Tally Forms

Feature three

Tally Forms

Tally is a powerful form-building tool that simplifies lead capture and client inquiries, with seamless integration to Google Sheets for organized data management.

Customizable Form Creation: Allows for branded and flexible form creation to capture client details, inquiries, and booking requests.

Easy Data Management: Integrates directly with Google Sheets, automatically recording responses for easy access, tracking, and follow-up.

Lead Capture for Marketing: Gather email addresses and other info to build a mailing list for future promotions and marketing.

User-Friendly Interface: Clients will find it easy to fill out forms, enhancing their experience and engagement.

Implementation: We’ll set up and embed Tally forms on the Contact page and potentially other pages where inquiries or specific client info is needed.

Our Approach

The Process

We believe in a structured, transparent process to ensure your project’s success. Here’s how we take your idea from concept to launch.

Discovery & Concept

• Development of wireframes and design mockups for approval.

• Creation of a design that meets all aesthetic and functional requirements.

• Focus on responsive design for mobile and tablet use.

design

• Development of wireframes and design mockups for approval.

• Creation of a design that meets all aesthetic and functional requirements.

• Focus on responsive design for mobile and tablet use.

Build & Implementation

• Build the website in Webflow, implementing a custom design and ensuring all core features, including responsive layouts and SEO optimizations, are in place.
• Integrate Calendly for real-time booking availability, allowing clients to easily schedule consultations and check trolley availability directly through the site.
• Embed Tally forms as lead capture forms, configured to automatically sync responses to Google Sheets for organized tracking and streamlined follow-up.

Testing & Launch

• Conduct comprehensive testing to ensure everything works flawlessly.

• Provide training on managing the website and systems.

• Launch the site with ongoing support as needed.

Cost

MONTHLY | PROJECT PRICING

Monthly and project pricing below, transparent pricing is how we roll

Essential
$750

• Discovery & Planning
• Concept Development
• Initial Design Mockups
• Client Feedback and Revisions

Professional
$1250

• Webflow Development
• Calendly Integration
• Tally Forms Integration
• On-Page SEO Setup
• Client Review and Adjustments

Testing, go live support and edits
$500

• Comprehensive Testing
• Go-Live Preparation
• Post-Launch Support

Webflow cms hosting
$23
/mo
  • Includes up to 3 content editors
  • Easily managed by non-technical team members
  • Custom Domain & SSL Security
Calendly Standard
$10
/mo

• Supports Unlimited Bookings
• Customizable Booking Options
• Automated Notifications and Reminders
• Seamless Webflow Integration

Tally Forms
$5
/mo

• Unlimited Form Submissions
• Customizable Form Fields
• Automatic Google Sheets Integration
• Seamless Webflow Embedding

Intro

This questionnaire is your chance to share your vision for your website!  We're excited to collaborate and bring your ideas to life. By answering these questions, you'll help us understand your goals, target audience, and desired aesthetic. This information forms the foundation for crafting a website that perfectly reflects your brand and achieves your online and offline success.

Consider this a springboard for our conversation – please don't hesitate to reach out if you have any questions or need clarification. The more honest and detailed you are in your replies, the better we can tailor our approach to fit your unique needs.

Project Goals & Success Metrics

What are your primary goals for this website? (e.g., increase sales by X%, generate Y leads per month, build brand awareness with Z metric)?

How will you measure the success of your website? (e.g., website traffic, conversion rates, lead generation, brand mentions)?

Brand & Design Preferences

Consider the overall impression you want visitors to have. Do you want your website to feel modern and sleek, or perhaps warm and inviting?  We'll also explore your existing brand elements and discover website styles that inspire you.  By understanding your preferences, we can design a website that's not only beautiful but also reinforces your brand identity. The following are key

  • Do you have a brand style guide or logo? (Yes/No) If yes, please upload.
  • Describe your desired website aesthetic (e.g., modern, minimalist, playful, professional).
  • Do you have any existing brand elements (colors, fonts) you want to incorporate?
  • Are there any websites you find visually appealing? (Feel free to share links and explain what resonates with you)

Content & Functionality

Now that you've thought about your brand's visual identity, let's turn our focus to the content and features that will bring your website to life

Take time to brainstorm the essential pages your website needs, explore any existing content you want to migrate, and identify functionalities that will enhance your user experience.  Do you envision an online store, a blog with regular updates, or a user login area?  Sharing your preferences for a content management system (CMS) will also help us recommend the best platform for managing your website's content going forward.

  • List the essential pages you envision for your website (e.g., Homepage, About Us, Services, Contact).
  • Do you have any existing website content you want to migrate? (Yes/No) If yes, please specify which pages/content.
  • Are there any specific features you require on the website?
    • E-commerce functionality (describe product types)
    • Contact form (with specific fields)
    • Blog (posting frequency, content focus)
    • Online booking system
    • User login/account functionality)
  • Do you have any content management system (CMS) preferences? (e.g., Webflow, WordPress, Squarespace)

Technical Considerations

Do you already have a domain name (your website's address) and a web hosting provider (the company that stores your website's data)? If not, we can guide you through the selection process. We'll also explore any existing integrations you might need with other software tools your business uses, such as customer relationship management (CRM) or marketing automation platforms. By considering these technical aspects upfront, we can build a website that's not only beautiful but also functional and reliable.

  • Do you have a preferred domain name and web hosting provider? (Yes/No) If yes, please specify.
  • Are there any specific integrations you need with other platforms (e.g., CRM, marketing automation tools)?

Next Steps

Now that we have a clear understanding of your vision, let's solidify the details to kick off the project.  Here's how we'll move forward:

  • Proposal and Contract: Based on your responses, we'll create a detailed website proposal outlining the project scope, timeline, and estimated costs. This proposal will serve as a roadmap for the project, ensuring everyone is aligned on deliverables and expectations.  Once you're comfortable with the proposal, we'll provide a formal contract that outlines the terms of service, payment schedules, and any revision policies.
  • Discovery Meeting: Following your review of the proposal and contract, we'll schedule a discovery meeting to delve deeper into specific aspects of the project. This might include discussing content strategy, design inspiration, or any technical considerations. Open communication is key at this stage, so feel free to bring any questions or clarifications you may have.
  • Project Kickoff: Once we've finalized the proposal and contract, and had a productive discovery meeting, we'll officially kick off the project. This typically involves establishing a project management tool for communication and tracking progress.  We'll also assign a dedicated point of contact to manage the project and keep you updated throughout the development process.

Ready to take the first step towards your dream website? Click here and let's get started with a few quick questions!

Project Timeline

We understand the importance of delivering your project on time and within budget. Here’s a snapshot of our planned timeline:

2-3 weeks
Discovery & Concept

We’ll begin with a focused session to define the project’s goals and overall vision. This phase will include initial design concepts and outlining the functionality for the booking and lead capture integrations.

3-4 weeks
Design & Build

Our team will develop wireframes, create the design, and build the site in Webflow. This phase includes integrating Calendly for booking and Tally forms for lead capture, ensuring each feature is styled to fit the site’s aesthetic.

1-2 weeks
Testing & Launch

We’ll conduct thorough testing to ensure the site functions seamlessly across devices. Once approved, we’ll launch the site and provide go-live support to ensure everything runs smoothly.

Moving Forward Together

Our mission is to build a website that not only meets but exceeds your expectations. With a focus on clarity, functionality, and a seamless user experience, we’re dedicated to delivering a project that serves your organization and its members effectively.

Let’s collaborate to bring your vision to life—on time, within budget, and without unnecessary complications.